WZPW wanted to refresh their branding from an urban, rhythmic contemporary hits station to one that was more top 40 leaning – Peoria’s 92.3. To go along with the new name, we needed a new look! We really wanted to use the color pink since the demographic was heavily female-based. Cumulus gave us some pretty strict guidelines as far as what they were looking for, but I think we incorporated both what they had in mind and what we did, as well. This logo is currently still in use at the station.