Kirsten Krupps | Peoria’s 92.3 Logo
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Peoria’s 92.3 Logo

WZPW wanted to refresh their branding from an urban, rhythmic contemporary hits station to one that was more top 40 leaning – Peoria’s 92.3. To go along with the new name, we needed a new look! We really wanted to use the color pink since the demographic was heavily female-based. Cumulus gave us some pretty strict guidelines as far as what they were looking for, but I think we incorporated both what they had in mind and what we did, as well. This logo is currently still in use at the station.