Hey, there!

I'm Kirsten Krupps, MBA, and I am a highly motivated and innovative professional with over 14 years of marketing expertise spanning diverse industries. I have a wide range of skills in both the traditional and digital realms. From initial strategy, actual creation, and through to execution, I'm comfortable handling any step of a marketing campaign. I have a natural flair for being able to combine creativity with problem-solving, giving me a demonstrated history of developing strategic marketing plans, crafting compelling content, streamlining processes, coordinating events, managing community relations, and overseeing brand image. I am excited to share that I recently obtained my MBA and look forward to putting what I learned to good use.



Crafting an effective message and cultivating a positive brand image among your customers holds immense significance. Whether you require a comprehensive rebranding effort or simply seek to refine your existing approach, I am here to assist you in conveying your desired message accurately through various channels, encompassing both traditional and digital platforms.


From capturing and immortalizing cherished memories through personal photography, such as family portraits, weddings, and pet photography, to facilitating commercial photography needs like menus, websites, and even real estate visuals, I specialize in showcasing the essence of what you have to offer. With my expertise, potential customers can vividly experience and appreciate the unique qualities of your offerings.


The age-old adage "content is king" holds true for a reason! The substance of the information you convey is as crucial as its visual presentation. Individuals seek concise and current information, often desiring it in the blink of an eye. Moreover, incorporating fresh content significantly impacts your website ranking and SEO performance. Therefore, I understand the importance of delivering streamlined, up-to-date content that captivates your audience while bolstering your online presence.


The visual appeal of something can greatly influence its reception. It's true that people often judge a book by its cover, emphasizing the significance of maintaining a consistent brand image. As an expert in branding and corporate communications, I specialize in various elements such as PowerPoint decks, letterheads, t-shirts, posters, menus, logos, and much more. By entrusting me with your design needs, you can ensure a cohesive and visually engaging representation of your brand across diverse mediums.



  • Senior Product Marketing Manager

    OriGen Biomedical, Inc. is a small, privately-held medical device manufacturer founded in 1997 and headquartered in Austin, Texas. OriGen manufactures a range of products to treat cancer, genetic conditions, and other life-threatening diseases. Their products are designed with the patient and user in mind and they strive to maintain excellent customer service to ensure that patient care is the priority.

  • Digital Content Specialist

    Sonic Healthcare USA is a division of Sonic Healthcare Limited, one of the largest diagnostic laboratory medicine companies in the world. Sonic aspires to help people live better, healthier lives. SHUSA focuses on delivering the highest quality laboratory information through their unique Medical Leadership model and federated structure, through regional diagnostic laboratories operating across the United States.

  • Marketing Manager

    ARi is a leading provider of integrated engineering solutions and a market leader in engine and powertrain testing. Powered by the strength of their people, process, and technology, they constantly strive to deliver quality solutions and premier engineering services.

  • Marketing Consultant + Digital Expert

    A leader in the radio broadcasting industry, Cumulus Media combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands to deliver premium content choices to the 245 million people reached each week through its 447 owned-and-operated stations broadcasting in 90 US media markets (including eight of the top 10), 8,000 broadcast radio stations affiliated with its Westwood One network and numerous digital channels.

View my full resume

Click here.


  • Branding


  • Content Creation

  • Digital Marketing

  • Photography

  • Email Marketing

  • Graphic Design

  • Social Media


Clean Room Specific Recruitment Video

I was tasked with writing and directing a clean room-specific recruitment video and ended up focusing on the why behind what we do.


OriGen Product Code Definitions

A breakdown of what OriGen product codes are comprised of - a combination of letters and numbers that indicate various aspects of the product, such as its category, size, and tube set included.

Lab Week 2023 Visuals

I created the visual elements and marketing collateral for the 2023 Lab Week promotion.


Handling Guidelines for Optimum Use When Using Your PermaLife Cell Culture Bag

Optimum handling guidelines to help prevent undesired outcomes.

Liquivent White Paper

Researched and co-wrote a technical white paper titled ‘Liquivent®: A New Approach to Bronchoalveolar Lavage (BAL)‘


OriGen Business Card Design

I created new business cards for OriGen Biomedical featuring 3 different back designs.


Retirement Party T-Shirt Design

I created and designed the t-shirt for our founder and former CEO’s retirement party at OriGen Biomedical.

Pet Photography Website

I created my pet photography website via WordPress.

See it live.

Brand Guidelines

I helped create the global brand guidelines for ARi, including colors, logo usage, fonts, style, tone, etc.

Download Guidelines

COVID-19 Info Pages

COVID-19 information was critical to be put on the website in a timely fashion for both patients and providers.


Spring Fling 2019

I created all artwork for advertising (newspaper and web), as well as on-site promotional items like stage skrims, welcome signs, and directional signs.


Marketing Bitz Articles


Nutcracker Logo

Logo for the 105.7 the X annual Nutcracker concert.

Harry Potter bachelorette party invitations.


T-Shirt Design for 105.7 the X

Real Estate Logo

Geofencing Campaign

2-month long campaign for 2 Peoria-area golf courses, where we served 200,k impressions, with a CTR of .17%, and 261 recorded weighted actions



Want to work with me? Feel free to get in touch!


Austin, TX