Kirsten Krupps



Due to COVID-19, I have been let go from my previous job and am currently looking for a marketing role in Austin, TX. Please contact me if my skill set matches an open position – kirstenkrupps@gmail.com.

Previous Work Experience


Bradley University   |   Peoria, Illinois

2013 Bachelors of Science in Communications
Concentration in Advertising + Minor in Interactive Media
 | 2009 – 2013

  • 3.65 Overall GPA  | Magna Cum Laude
  • Dean’s List x 5 | Presidential Scholarship ’09 – ’13 | National Society of Leadership & Success ’10 | The Honor Society of Phi Kappa Phi ’10


» Fundamentals of Digital Marketing Certification | December 2018

» Google Analytics Individual Certification | December 2018

» Social Media Certification | November 2018

» Content Marketing Certification | November 2018

» Email Marketing Certification | December 2018

» Inbound Marketing Certification | December 2018

» Content Marketing Foundations | July 2019

» Event Planning Foundations | July 2019

» Leadership Strategies for Women | July 2019

» Mailchimp Certification | July 2019

» Online Marketing Foundations | July 2019

» SEO Foundations | July 2019

» Social Media Marketing Foundations | July 2019

» B2B Marketing on LinkedIn | November 2019

» Social Media for Photo and Video Pros | November 2019

Volunteer Work

Registered Therapy Dog Team | Aug 2010 – Jul 2015, Dec 2018 – Present

  • Visit medical centers, nursing homes, schools, and the like with my two dogs, Lola and Kai
  • More information about ATD can be found here

Volunteer Photographer | Jan 2014 – Present

  • HeARTs Speak is a global network of photographers, writers, graphic designers, sculptors, painters, illustrators, and animal advocates providing their time and professional services pro bono to animal welfare organizations in their communities.
  • 2x Petco Foundation Calendar Photographer

Animal Assisted Therapy Team | Aug 2010 – Dec 2010, Feb 2019 – Dec 2019

  • OSF Saint Francis Medical Center and Children’s Hospital of Illinois are pleased to offer animal-assisted therapy to patients because they believe in treating the emotional as well as the physical needs of patients.
  • Animal Assisted Therapy uses highly trained animals and handlers to help patients achieve specific physical, social, cognitive, and emotional goals.
  • Specially trained therapy dogs and their owners will, on request, visit the hospital to bring comfort to patients, reduce stress, anxiety, pain, blood pressure, and increase patient social interaction and communication.
  • More information about OSF’s Paws 4 Healing program can be found here

Walk/Run Peoria Committee Member | Mar 2018 – Sep 2018

  • I assisted with the traditional and digital marketing for the Peoria St. Jude Run/Walk event.

Volunteer Therapy Dog Team | December 2010 – July 2015

  • Visited patients and their families to bring comfort while they received and waited to receive their chemotherapy


  • 2020

    Jan 2020 - Apr 2020
    Digital Content Specialist

  • 2018

    Dec 2018 – Dec 2019
    Marketing Manager

  • 2017

    Oct 2017 – Dec 2018
    Marketing Consultant + Digital Expert

  • 2016

    Aug 2016 – Oct 2017
    Marketing Coordinator

  • 2015

    Oct 2015 – Aug 2016
    Multimedia Developer

  • 2015

    Feb 2015 – October 2015
    Marketing / Sales Assistant + Project Manager

  • 2014

    Jan 2014 – Sep 2015
    Marketing Specialist + Photographer

  • 2012

    Aug 2012 – Feb 2015
    Co-Assistant Manager

  • 2012

    Apr 2012 – Jun 2014
    Promotions Assistant, Graphic Designer, + Photographer

  • 2011

    Dec 2011 - Present
    Freelance Photographer + Marketing Consultant

  • 2010

    Aug 2010 – May 2012 Webmaster, Graphic Designer, + Social Media Specialist

Past Work Experience

Sonic Healthcare USA   |   Austin, Texas

Digital Content Specialist | Jan 2020 – Apr 2020

• Managed web content requests (completed 89 web requests in 2.5 months, often within hours of receiving them] and other web-based projects, including spearheading the creation of a company store for employees
•  Built website pages in accordance with project requirements, recommended best practices, and functionality to clients, patients, and providers
•  Worked closely with designers and vendors to develop creative content for digital and external channels, ensuring a consistent brand voice was maintained
•  Assisted in marketing efforts by managing, planning, creating, scheduling, organizing, editing, and publishing content for external channels
•  Kept up with online content trends and best practices to incorporate them into overall digital strategy
•  Performed regular reviews of web content to ensure accuracy, timeliness, and relevance
•  Ensured the websites were up to date with ADA compliance and managed broken links, PDFs, and other entities

ARi   |   East Peoria, Illinois

Marketing Manager | Dec 2018 – Dec 2019

• Executed a variety of roles within the marketing and sales department specifically communications, branding, and strategy; reported directly to the President/CEO
• Managed and facilitated monthly customer newsletter (average open rate of 27.7%) and quarterly internal newsletter (average open rate of 78.2%) to nearly 1,000 employees
• Managed website (26.49% increase in page views) via WordPress and social media channels, including Facebook (engagement increased 175%), LinkedIn (views increased 44%), Instagram (reach increased >1,000%), and Twitter (impressions increased 190%)
• Created all published materials including marketing campaign materials, company collateral, press releases, etc…
• Created, collaborated, and drafted content for company website via WordPress
• Coordinated with India marketing team to ensure a consistent global message
• Supervised and managed one marketing intern from Bradley University

Cumulus Media   |   Peoria, Illinois

Marketing Consultant + Digital Expert | Oct 2017 – Dec 2018

• Consultative sales – uncovered client’s small business marketing challenges and business needs, then delivered a solution through radio, digital, and promotional advertising; added roughly $70k to the pipeline in 1 year
• Developed creative proposals using qualitative and quantitative data in order to make justifiable recommendations to prospective clients to improve their brand awareness in the local market
• Established and preserved multiple strong client relationships
• Created a 2-month long campaign for 2 Peoria-area golf courses, where we served 200,001 impressions through geofencing and contextual ads, had a CTR of .17%, and 261 recorded weighted actions

Promotions Assistant, Graphic Designer, + Photographer | Apr 2012 – Jun 2014

• Designed all promotional materials for our 5 radio stations – posters, flyers, staff badges, Twitter backgrounds, t-shirts, etc.
• Photographed various concerts, events, remote broadcasts, and promotions to use on the station websites and social media pages
• Wrote blog posts for all websites, but especially for 105.7 the X, our active rock station, including a two-part post that got over 10,000 unique page views

Local Search Association   |   Peoria, Illinois

Marketing Coordinator | Aug 2016 – Oct 2017

• Managed email campaigns and lists for LSA Recas [co-op advertising database] clients – which consisted of roughly 8,000 sales reps and creative staff for newspaper, radio, and tv
• Created promotional and educational materials, including web graphics, flyers, videos, etc. to add value for customers and increase attendance to our events
• Contributed to LSAinsider and MarketingBitz blogs – two of my posts received the 1st and 3rd most views on the MarketingBitz website in 2017: The Importance of Using Good Imagery on Social Media and 5 Advertising Mistakes You May Not Realize You’re Making

CSE Software   |   Peoria, Illinois

Multimedia Developer | Oct 2015 – Aug 2016

• Quickly and consistently created digital graphics for in-house and multiple client projects
• Used WordPress to update and maintain our own website, as well as multiple client websites – CSE Software, Health Scholars, and Cat Simulators
• Facebook likes grew by nearly 15% while in my care and engagement rose from 23% to 26.4%
• Shot and edited photography/videography work for clients + our own marketing material
• Used Inkling to create training modules for client

Alpha Media Peoria   |   Peoria, Illinois

Marketing / Sales Assistant + Project Manager | Feb 2015 – Oct 2015

• Assisted sales team in creating presentations and proposals for clients
• Contributed to the development of comprehensive advertising strategies for clients, as well as creating the client’s deliverable
• Served as client liaison and project manager for various interactive media projects – websites, mobile apps, etc.

Limelight Eventplex   |   Peoria, Illinois

Promotions Assistant, Graphic Designer, + Photographer | Feb 2015 – Oct 2015

• Designed all promotional materials for the venue – posters, brochures, website + social media images, etc.
• Established and ran social media profiles, including Facebook and Twitter, increasing engagement 62% and the website, increasing traffic 22%
• In-house photographer, taking all photographs for promotional purposes of the venue

Peoria Camera Shop   |   Peoria, Illinois

Co-Assistant Manager | Aug 2012 – Feb 2015

• Provided exemplary customer service to all patrons and staff, particularly with helping customers pick out cameras, equipment, and print products
• Assisted in the training, managing, and supervising of four other employees
• Contributed to marketing and promotional activities including in-store and off-site events, marketing materials, print advertisements, social media, and blogging of educational content
• Organized stockroom – scan products to make sure they are properly priced and placed them in their proper place in the stockroom or on the sales floor

Bradley University Athletics Marketing Department   |   Peoria, Illinois

Graphic Designer, Webmaster, + Social Media Manager | Aug 2010 – May 2012

• Only in-house graphic designer for Athletics Marketing Department
• Updated and maintained the Bradley Red Sea website, Facebook page, and Twitter –gaining over 1,100 additional likes while in my care
• Created various advertisements (flyers, posters etc.) promoting Bradley Athletic events to be displayed around campus, newspapers, and billboards as well as designed t-shirts for events and games
• Attended athletic events to photograph students and events for promotional purposes and to encourage students to tag themselves on our Facebook page




Advertising, Brand Management, Content Creation, Digital Marketing, Email Campaigns, Events, Online Advertising, Online Marketing, Radio Advertising, Promotions, Social Media Marketing, Strategy


Billboards, Brochures, Business Cards, Marketing Collateral, Newspaper Ads, PowerPoint Decks, Social Media Graphics, Trade Show Displays, Shirts, Posters


Band + Concert Photography, DSLR Cameras, Digital Photography, Event Photography, Family Portraits, Off-Camera Flash, Pet Photography, Photo Editing, Senior Portraits, Studio Photography

Web / Social

Blogging, Canva, CMS, CSS, Facebook, Google Analytics, HTML, Instagram, LinkedIn, MailChimp, Pinterest, Snapchat, Social Media, Twitter, Vimeo, WordPress, Youtube



Kirsten is a very dedicated and hard working team member. Her innovative thoughts and drive to make ARi a well marketed and branded technology company is best in class! When given a task she always delivered without fail. She will roll up her sleeves and help in any group. Kirsten will excel in any opportunity presented!
– Chris Dewitt
Principal / Senior Director of Sales & Marketing


Kirsten is great at everything that she puts work into…whether it is social media work, photography, design, or helping us with our expansion efforts, Kirsten is a phenomenal talent. Hard working, talented, and gifted with a great sense of creativity, she would be a great asset to any team. No matter the task, she asserts 100% of her effort and finishes whatever it is with a professionalism not seen by others her age. Whenever she is around, good work is sure to be done by not only her, but everyone as she is able to inspire whomever she is working with or for. I would highly recommend her to anyone looking to hire her and would let them know that they are acquiring an extremely valuable asset to their team.
– Matthew Lakics
Account Executive


Kirsten was such a joy and inspiration to work for while at ARi. She constantly made me feel so comfortable in a whole new world of Marketing! She challenged me to continually expand my skills while completing my internship as well as taught me so many new skills that I will continue to apply in my future. She is a true inspiration to me as she took a chance on the girl with no experience what so ever and turned her into a successful intern. She will take on any task as it comes her way and she will do it with grace. I cannot recommend her enough!
– Ashley Deckelman
Marketing Intern


Kirsten is am amazing digital marketing professional who has all the skills, expertise, and dedication needed to build and enhance brands. She concepts, develops and deploys digital marketing strategies that resonate with their intended audiences and generate response for positive ROI. Kirsten is an amazing professional who would be a welcome addition to any company that needs a proven digital marketing professional who builds brands and generates revenues. She always has a smiling face and calm demeanor, even during times of stress, and this resonates with her co-workers.
– Kevan Wilkinson
Digital Content Manager & SEO Specialist


Kirsten is a very talented individual that greatly helped our business in the time that she was around! She assisted in so many areas and was quick to jump head on into projects she was assigned that I have no hesitation that she can do just about anything she wants. Most notably, she was instrumental conducting market research for us compared to our competitors. She also helped tremendously in our human resources endeavors to bring our campus program along. In addition to all of these roles, she was instrumental in raising the profile of our marketing deliverables via her great photography work and experience with modeling. Without hesitation, I endorse Kirsten as a great and highly motivated individual ready to learn.
– Derek Oddo
Senior Marketing Designer


Kirsten has shown maturity that is beyond her experience level. Kirsten has successfully completed and exceeded her stated expectations while working in a challenging remote environment. I have been impressed with Kirsten’s varied abilities that include good written communication, creative thinking, graphic design, time management, and hard work. She has a eye for the ‘new’ while keeping in step with strong traditional approaches to business and marketing.
– John Searby
Executive Director