Kirsten Krupps | Resume
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Work Experience 

Sonic Healthcare USA | Austin, Texas

Digital Content Specialist | January 2020 – Present

  • Manage web content requests and other web-based projects
  • Build website pages in accordance with project requirements, recommend best practices, and functionality to clients and partners
  • Write digital content for emails, landing pages, website, video scripts, and other digital materials
  • Work closely with designers, videographers, photographers, and agencies to develop creative content for digital and external channels and ensures a consistent brand voice is maintained
  • Assist in marketing efforts by managing, planning, creating, scheduling, organizing, editing, and publishing content for external channels
  • Keep up with online content trends and best practices and incorporate them into overall digital strategy
  • Provide recommendations on innovative ways to use external platforms and digital content to tell stories, interact with, and build community as well as drive engagement and traffic
  • Perform regular reviews of web content to ensure accuracy, timeliness, and relevance
  • Ensure website is up to date with ADA compliance and manages broken links, PDFs, and other entities
  • Prepare and monitor project requirements, timelines, sitemaps, wireframes, and other relevant documentation for assigned website projects

ARi | East Peoria, Illinois

Marketing Manager | December 2018 – December 2019

  • Execute a variety of roles within the marketing and sales department specifically communications, branding, and strategy
  • Manage and facilitate monthly customer newsletter (average open rate of 27.7%) and quarterly employee newsletter (average open rate of 78.2%)
  • Manage website via WordPress and social media channels, including Facebook, LinkedIn, Instagram, YouTube, and Twitter
  • Create all published materials including marketing campaign materials, company collateral, etc…
  • Create, collaborate, and draft content for company website
  • Create company press releases and manage media inquiries
  • Coordinate with India marketing team to ensure a consistent global message
  • Supervised and managed one marketing intern from Bradley University

Radio Peoria / Cumulus Media | Peoria, Illinois

Marketing Consultant + Digital Expert | October 2017  – December 2018

  • Our stations included: 105.7 the X WIXO, 95.5 WGLO, Nash FM 97.3 WFYR, Peoria’s 92.3 WZPW, and WVEL 1140 AM
  • Consultative sales – uncovered client’s small business marketing challenges and business needs, then delivered a solution through radio, digital, and promotional advertising; added roughly $70k to the pipeline
  • Developed creative proposals using qualitative and quantitative data in order to make justifiable recommendations to prospective clients to improve their brand awareness in the local market
  • Established and preserved multiple strong client relationships
  • Created a 2-month long campaign for 2 Peoria-area golf courses, where we served 200,001 impressions through geofencing and contextual ads, had a CTR of .17%, and 261 recorded weighted actions

The Local Search Association | Peoria, Illinois

Marketing Coordinator | August 2016  – October 2017

CSE Software Inc. | Peoria, Illinois

Multimedia Developer | October 2015 – August 2016

  • Quickly and consistently created digital graphics for in-house and multiple client projects
  • Used WordPress to update and maintain our own website, as well as multiple client websites – CSE Software, Health Scholars, and Cat Simulators
  • Facebook likes grew by nearly 15% while in my care and engagement rose from 23% to 26.4%
  • Shooting and editing of photography/videography work for clients + our own marketing material
  • Used Inkling to create training modules for client

Alpha Media | Peoria, Illinois

Marketing / Sales Assistant + Project Manager | February 2015 – October 205

  • Stations included: Mix 106.9 WSWT, 104.9 the Wolf WXCL, 93.3 the Drive WPBG, Energy 102.3 WNGY, 1470 AM WMBD, and 1290 AM WIRL
  • Assisted sales team in creating presentations and proposals for clients
  • Contributed to the development of comprehensive advertising strategies for clients, as well as creating the client’s deliverable
  • Served as client liaison and project manager for various interactive media projects – websites, mobile apps, etc.

Limelight Eventplex | Peoria, Illinois

Promotions Assistant, Graphic Designer, + Photographer | January 2014 – September 2015

  • Designed all promotional materials for the venue – posters, brochures, website + social media images, etc.
  • Established and ran social media profiles, including Facebook and Twitter, increasing engagement 62% and the website, increasing traffic 22%

Peoria Camera Shop | Peoria, Illinois

Co-Assistant Manager | August 2012 –February 2015

  • Provided exemplary customer service to all patrons and staff, particularly with helping customers pick out cameras, equipment, and print products
  • Assisted in the training, managing, and supervising of four other employees
  • Contributed to advertisement and promotional activities including in-store and off-site events, marketing materials, print advertisements, social media, and blogging of educational content
  • Stockroom – scan products to make sure they are properly priced and placed them in their proper place in the stockroom or on the sales floor

Radio Peoria – A Current Cumulus Affiliate and Previous Townsquare Affiliate| Peoria, Illinois

Photographer, Graphic Designer, + Promotions Assistant | April 2012 – June 2014

  • Stations included: 105.7 the X WIXO, 95.5 WGLONash FM 97.3 WFYR, Peoria’s 92.3 WZPW, and WVEL 1140 AM
  • Designed all promotional materials for our 5 radio stations – posters, flyers, staff badges, Twitter backgrounds, t-shirts, etc.
  • Photographed various concerts, events, and promotions to use on the station websites and social media pages
  • Wrote blog posts for all websites, but especially for 105.7 the X, our active rock station, including a two-part post that got over 10,000 unique page views

Bradley University Athletics Marketing Department | Peoria, Illinois

Intern – Webmaster, Graphic Designer, & Social Media Specialist | August 2010 – May 2012

  • Updated and maintained the Bradley Red Sea website, Facebook page, and Twitter
  • The Facebook page acquired over 1,100 ‘likes’ while in my care
  • Worked with supervisors and peers to create various advertisements promoting Bradley Athletic events to be displayed around campus, in the local newspaper, and billboards
  • Designed t-shirts for events, games, and teams
  • Attended games and photograph the fans for use on the Facebook page


Bradley University | Peoria, Illinois

  • 2013 Bachelors of Science in Communication, Concentrating in Advertising + Minor in Interactive Media
  • 3.65 Overall GPA  | Magna Cum Laude
  • Dean’s List x 5 | Presidential Scholarship ’09 – ’13 | National Society of Leadership & Success ’10 | The Honor Society of Phi Kappa Phi ’12


Photography |  Band + Concert Photography, DSLR Cameras, Digital Photography, Event Photography, Family Portraits, Off-Camera Flash, Pet Photography, Photo Editing, Senior Portraits, Studio Photography

Design |  Banner + Web Ads, Brochures, Business Cards, CD Covers, Computer Graphics, Digital Art, Displays, T-shirts, Posters, Web Design

Marketing | Advertising, Brand Management, Content Creation, Digital Marketing, Email Campaigns, Events, Online Advertising, Online Marketing, Radio Advertising, Promotions, Social Media Marketing, Strategy

Software | AfterEffects, Google Suite, Illustrator, InDesign, iWork, Photoshop, Premiere, Mac OS X,  Microsoft Office

Web | Blogging, Facebook, Google+, HTML, Instagram, LinkedIn, Pinterest, Snapchat, Social Media, Tumblr, Twitter, Vimeo, WordPress, Youtube

Volunteer Work 

Alliance of Therapy Dogs | Peoria, Illinois

Volunteer | August 2010 – July 2015, December 2018 – Present

  • Visit medical centers, nursing homes, schools, and the like with my dogs, Lola and Kai

OSF HealthCare – Animal Assisted Therapy | Peoria, Illinois

Volunteer | August 2010 – December 2010, February 2019 – December 2019

  • OSF Saint Francis Medical Center and Children’s Hospital of Illinois are pleased to offer animal-assisted therapy to patients because they believe in treating the emotional as well as the physical needs of patients.
  • Animal Assisted Therapy uses highly trained animals and handlers to help patients achieve specific physical, social, cognitive, and emotional goals.
  • Specially trained therapy dogs and their owners will, on request, visit the hospital to bring comfort to patients, reduce stress, anxiety, pain, blood pressure, and increase patient social interaction and communication.

Illinois CancerCare – Pet Therapy| Peoria, Illinois

Volunteer | December 2010 – July 2015

  • Visited patients and their families to bring comfort while they received and waited to receive their chemotherapy
  • We only stopped going because they are only open Monday – Friday 8am-5pm

HeARTs Speak| Peoria, Illinois + Austin, Texas

Volunteer Photographer | January 2014 – present
HeARTs Speak is a global network of photographers, writers, graphic designers, sculptors, painters, illustrators, and animal advocates providing their time and professional services pro bono to animal welfare organizations in their communities.

A picture is worth 1,000 words and I want to make sure that it definitely says “adopt me!” A good photograph of shelter pets can help them find their forever home faster and I’m proud to offer my services to local animal organizations in Central Illinois.

St. Jude Children’s Research Hospital| Peoria, Illinois

Walk/Run Peoria Committee Member | March 2018 – September 2018
I assisted with the traditional and digital marketing for the Peoria St. Jude Run/Walk event.


Google  | Online

» Fundamentals of Digital Marketing Certification | December 2018

» Google Analytics Individual Certification | December 2018

Hubspot Academy | Online

» Social Media Certification | November 2018

» Content Marketing Certification | November 2018

» Email Marketing Certification | December 2018

» Inbound Marketing Certification | December 2018

LinkedIn Learning | Online

» Content Marketing Foundations | July 2019
» Event Planning Foundations | July 2019
» Leadership Strategies for Women | July 2019
» Mailchimp Certification | July 2019
» Online Marketing Foundations | July 2019
» SEO Foundations | July 2019
» Social Media Marketing Foundations | July 2019
» B2B Marketing on LinkedIn | November 2019
» Social Media for Photo and Video Pros | November 2019