I think of content marketing as the “meat and potatoes” to your marketing efforts. It’s what helps the consumer understand your businses and what you can do for them. It educates them, inspires them, it does more than just try to sell to them. It’s valuable information that enhances your brand and helps your consumers connect to your brand in a meaningful way.
Your website, blog posts, social media, and emails are the best examples of content marketing, although there are many more.